Compute linear momentum and impulse, and apply the impulse-momentum theorem to relate a force acting over time to a change in momentum.
Momentum is a measure of "how hard it is to stop something moving," combining both mass and velocity: p = m*v, a vector measured in kilogram-meters-per-second (kg*m/s), pointing in the same direction as the velocity. A slow-moving truck and a fast-moving bicycle can have comparable momentum, since one makes up in mass what the other makes up in speed. Momentum will turn out to behave very differently from energy in one crucial way, explored next week: it is always conserved in a collision, no exceptions.
Impulse connects momentum to force and time: J = F*t = the change in momentum, delta-p = m*v_final - m*v_initial. This impulse-momentum theorem explains a huge range of safety engineering: airbags, crumple zones, and padded gym floors all work by extending the TIME over which a momentum change happens, which -- since the change in momentum itself is fixed by the crash -- reduces the average FORCE needed to cause it. Same change in momentum, stretched over more time, means less force felt.
Mastery looks like: They compute momentum and impulse correctly, including sign changes from a bounce, and apply the impulse-momentum theorem to explain real safety scenarios.
Common stumbles: Dropping the sign when an object bounces back (treating the speed as if direction never reversed); confusing impulse (a change in momentum) with momentum itself.