Solve quadratic equations, and convert standard form to vertex form, by completing the square.
Not every quadratic factors nicely with integers, so we need a method that always works. Completing the square turns any quadratic into a perfect square trinomial by adding (and balancing) exactly the right constant -- and a perfect square trinomial takes just one square root to solve.
To complete the square for x^2+bx, take half of b, square it, and add that number -- (b/2)^2 always makes x^2+bx+(b/2)^2 factor as (x+b/2)^2. Add that same number to BOTH sides of an equation (or add and immediately subtract it, when rewriting a function), then take the square root of both sides -- remembering both the positive AND negative root.
Mastery looks like: They complete the square to solve a quadratic (keeping both roots) and to convert standard form to vertex form.
Common stumbles: Adding (b/2)^2 to only one side of the equation; dropping the negative root when taking a square root.