Use SI base units and dimensional analysis (unit conversion using conversion factors) to convert measurements correctly.
Chemistry runs on the metric system (SI: the International System of Units) because it is built on clean powers of 10. The base units you will use constantly are the meter (m) for length, the gram (g) for mass, the liter (L) for volume, the second (s) for time, and the kelvin (K) for temperature. Prefixes scale each unit up or down: kilo- (k) means 1000x, centi- (c) means 1/100, and milli- (m) means 1/1000.
Dimensional analysis is the tool that makes unit conversion reliable instead of guesswork. You multiply by a conversion factor -- a fraction equal to 1, like (1000 m / 1 km) -- so the unit you do not want cancels out and the unit you do want is left over. Line the units up diagonally and cross out matching ones; if the units left standing are not what the problem asked for, the setup is wrong before you even do the arithmetic.
Mastery looks like: They set up and solve metric conversions using labeled conversion factors, with units canceling correctly every time.
Common stumbles: Multiplying instead of dividing (or vice versa) because the conversion factor was flipped; mixing up which prefix means bigger and which means smaller.